British brand Irregular Choice was launched in 1999. Its ethos is built around footwear that is designed to stand out from the crowd and the label was established as a response to a footwear market that designer Dan Sullivan saw becoming very neutral and black. The brand's aesthetic is authentic and original, not influenced by mass fashion trends and offering looks that are truly unique. The range of Irregular Choice shoes features plenty of pop culture references from Star Wars inspired 'Death Star' heels through to teddy bear court shoes.
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