Launched in 2006, Iiibeca is a line of luxury handbags from veteran designer Joy Gryson. Paying tribute to her NYC neighborhood, TriBeCa, each handbag is named after a street in the area and crafted from fine leather with a quintessential downtown-cool style. A portion of proceeds from each sale goes to supporting key charities in NYC: Memorial Sloan-Kettering, Family Focus Adoption Services, and the 9/11 Memorial Foundation. No fashionista's wardrobe is complete without the latest Iiibeca by Joy Gryson tote bags. With their vibrant colours and sleek signature shapes, these make an ultra-stylish (and accessible) addition to a chic city-girl look.