Known for its youthful, directional yet easy-to-wear apparel, ICHI is a renowned Danish label launched in 1999. Taking its name from the Japanese word for 'number one', ICHI is committed to perfecting cool and casual clothing. Today, the vibrant energy of the label has been channeled into a more sophisticated aesthetic. Invest in a new go-to staple with ICHI jeans, perfect for dressing up or down. Featuring a wide array of flattering fits and timeless washes, ICHI jeans will slot seamlessly into work and play wardrobes.