Iceberg dates back to 1974 when it was a knitwear pioneer. Although many people assume Iceberg is a Scandinavian brand, it is in fact a luxury Italian label, although the contemporary feel of the label does sometimes reference Scandinavian style minimalism. The aesthetic also incorporates plenty of colours, from pop art shades through to primary block colours, and designs are modern and innovative. The totes range from Iceberg includes front pouch totes in contrast colours and bold red quilted handbags. There are also designs that include delicate graphics or slogans fashioned in studs.