Dedicated to creating the classics, Helen Jon has been delivering timeless staples destined to become an enduring part of your wardrobe since it was founded in 2012. The swim and resortwear label taking all the style favourites and updating them with a modern twist, the label is a name to rely on when you’re looking for fashion fail-safes. Stock up on its beachwear before your next trip and consider yourself beach ready. Taking everything from one pieces to surf vests, bikinis to kaftans and updating them with unexpected detailing or a contemporary print, Helen Jon brings a modern take on beachwear.