Launched in 2008, Happy Socks is a renowned Swedish label known for its colourful, eccentric underwear. The brand began when two friends, Victor Tell and Mikael SÃ¶derlindh, had a vision to spread happiness by turning an everyday essential into a statement design piece. With a rigid standard of quality, creativity and craftsmanship, the brand has been a success worldwide. Lend a sense of fun to your wardrobe with this must-have collection of Happy Socks hosiery. Bursting with polka dots, leopard prints, tiger stripes and optical illusions, these pieces are the perfect playful twist every outfit needs.