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Luxury fashion label Gucci was established in Florence, Italy, in 1921. Founder Guccio Gucci worked as a lift boy at London's Savoy Hotel before setting up the house of Gucci as a small family run saddlery shop. Today, creative director Alessandro Michele, who brings a contemporary twist to the signature luxury appeal of the fashion house, helms the label. A refined mix of elegance and contemporary irreverence, Gucci clothing is defined by sophisticated silhouettes mixed with Seventies-inspired designs: printed T-shirts sit alongside leather jackets, flared pants and finely patterned dresses.