French-inspired, Italian-made, GaÃ«lle Bonheur brings fashion-forward casualwear with some seriously statement designs. Launched in 2009 by Michele Cilli, the label's playful and quirky designs are defined by its signature love of vibrant shades and eye-popping prints. Referencing sportswear, the brand reinvents everything from sweatshirts to leggings, embellished in its signature digital images. Think cropped football jerseys in pastel colours, jeans adorned with patches, sleeveless logo sweatshirts and boxy T-shirts. Chic and contemporary but with a sense of humour that refuses to let it be taken seriously, GaÃ«lle Bonheur is the answer to playful fashion.