Fred Perry: British tennis player, international playboy, fashion legend. The man behind the most-recognised, much-loved sportswear brand in the world today was equally successful in both the world of fashion and the sporting world. Fred Perry started out life as a branded sweat band company in the early 50s. The business developed to produce branded, cotton piqué sports shirts and the rest, as they say, is history. The same branded sports shirts became style staples for the cool mod movement during the 60s; making Fred Perry the first sportswear brand to cross over to streetwear. Today, the brand is as relevant as ever, with a huge international following. Ground your look in classic cool with a sleek pair of Fred Perry trousers.