With a strong and rich 60-year history Fred Perry represents sharp and honest style. recognised internationally as a great brand, the loyal Fred Perry fan base adores the enduring, cool aesthetic of the brand. The emblematic, laurel wreath branding is synonymous with strength, willpower and youthful vigor. Today the timeless, cotton piqué polo shirt, popular with sports stars throughout the 50s and the stylish mods in the 60s, is available in a variety of fashion-forward reincarnations, perfect for heritage-loving style mavens. Like the polo shirt a full range of apparel carries the Fred Perry promise of quality, British craftsmanship and ageless appeal. Add Fred Perry knitwear to your store of cold-weather essentials and cut a classic dash.