Founded in 2011, Fraiche by J is an Los Angeles-based womenswear brand whose clothing is made and designed in the United States. Blurring the boundaries between formal and casualwear, the label works with the natural lines of the female form to create a selection of contemporary innovative designs. Chic and feminine, the statement designs have garnered the brand a strong following. See its collection of dresses for a series of staple pieces. Created with a focus on detailing that can be seen in the bold, statement prints and vibrant colours, expect bohemian maxi dresses, printed minis and shifts.
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