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Launched in 1998, Florabella was created by John, Glenna and their daughter Robin. Bringing together their backgrounds in the fashion industry, the brand takes its name in honour of Flora Rimmer who had an infinite love of fashion and travel. Based in Dallas, Florabella offers up resort wear that brings together some of the finest artisanship with a contemporary vision. The collection of Florabella bags features raffia beach bags in a variety of sizes and shapes perfect for taking your essentials to the beach.