Erdem was founded in London in 2005. It has quickly garnered international acclaim, winning the Vogue Designer Fashion Fund in 2010 and stocked globally at esteemed department stores including Barney's, Liberty & Co and Harvey Nichols. The label has become established for its ultra feminine floral-imbued designs. Erdem experiments with floral prints, cut-out shapes in lace and embellished embroidery for an elegant addition to every piece of ready-to-wear. This includes the line of shirts offered up by the label.