The Elizabeth and James brand takes two characters 'Elizabeth and James 'and combines elements of each to create a magic mix. The Elizabeth element is designed to be the more sophisticated, feminine styling while the James factor introduces more masculine lines and clean cut tailoring. Together, the two create a balanced kind of magic that is the design of celebrities Mary-Kate and Ashley Olsen, who own the brand. The clothing line from the brand has many good examples of this contrast, from the androgynous check shirts to the ultra-feminine silk tops. Patterns and prints are bold and fearless and there is exciting and frequent use of colours, from the deepest of azure blues to the brightest of yellows.