Dr. Denim is a contemporary Swedish label founded by the Graah family in 2004. It has quickly become a favourite around the world, famed for its modern, well-crafted jeans and simple, Scandinavian apparel. The company uses denim as a blank canvas, applying research, creativity and design concepts to create a progressive and fashion-forward aesthetic. Today, the Dr. Denim jeans collection features everything from super-skinny, painted-on designs to 'mom' jeans in retro, relaxed fits. Look out for bursts of colour and bright prints, bringing a playful edge to these covetable designs.