Launched in 2009, Donni Charm is the beautiful range of accessories founded by Alyssa Wasko. Designed to commemorate her father who passed away, the act of wrapping yourself up in a Donni Charm scarf is akin to being held in the arms of a loved one. Wasko created a line of printed scarves with talismanic charms sewn into them to bring the wearer luck and protection wherever they go. Alyssa Wasko had no idea the popularity her range of Donni Charm scarves would be met with, leading her to branch out into a wide range of other products. Her collection is much more than fashion though, it tells a touching story of love, life and loss that we can all relate to.