Cath Kidston understands that fashion is supposed to pretty and playful. Starting out as a single store in London's Holland Park in 1994, the quintessentially British brand expanded over the next 20 years boasting over 136 outlets in London and China. The new-season Cath Kidston bag collection retains the signature motifs that made the brand so successful back in 1994. Featuring vintage-inspired floral prints, eclectic British designs and rich colours to boot, this accessories collection is anything but boring. Choose from polka-dot shopper totes, paisley-print backpacks, handy box bags and luggage essentials. With plenty of room for all of your daytime essentials, a Cath Kidston bag deserves a place in every accessories line-up.