Wear the legend. Be the rockstar' is the mission statement of BjÃ¶rn Borg: the Swedish label that takes its name from the famous tennis champion and athlete. Established in 1984, the label is known for its innovative underwear, known to offer exceptional comfort and fit thanks to its pioneering designs. Expect nothing less than design excellence with the label's line of shorts. Crafted from technical fabrics that wick sweat and prevent chafing, these promise to revolutionise your workout, offering the most comfortable fits going. Meanwhile, splashes of colour and statement prints mean you'll look good as good as you feel.