Launched in 2009, BCBGeneration is the 'it-girl's' label for cool and cutting-edge clothing. Founded by creator Max Azria and with daughter Joyce as creative director, the brand produces contemporary, youthful clothing for the cosmopolitan woman. BCBGeneration trousers are hip and modern. Figure-showing faux-leather designs exude urban coolness while wide-leg designs create a chic, bohemian look. The range also features stylish leggings with embellished designs. If you're looking for an piece to instantly transform your outfit, BCBGeneration trousers are the perfect choice.