BCBGeneration is an aspirational, Los Angeles-based fashion-come lifestyle brand for the fast-fashion loving girl. Combining European influences and a classic American style, the sister brand of BCBGMAXAZRIA offers a complete, contemporary wardrobe of easy-going separates and party dresses for the youthful city girl. Launched in 2008, the brand lives up to its namesake of 'good style, good attitude', with effortlessly feminine pieces with a rebellious edge. A sleek and contemporary BCBGeneration jacket is a wardrobe essential for the modern woman. The BCBGeneration range of structured blazers, luxurious faux-fur and perfect parka jackets are ideal for an everyday chic look and feature a wide range of colours and cuts to suit your personal style.