Los Angeles-based label BCBGeneration is the latest brand to launch from the prestigious American fashion house, BCBGMAXAZRIA. Created to appeal to the lifestyle of the contemporary-cool girl about town, the brand features a collection of ready-to-wear separates and high-octane dresses which form the wardrobe of the BCBG girl, so that she can be ready for anything. Effortlessly sleek with the perfect amount of toughness, the brand fuses European sophistication with American cool to embody the 'BCBG' meaning, "good style, good attitude." For comfort and style, look no further than BCBGeneration's range of elegant flat shoes. From classic ballet pumps updated with modern shapes and embellishments to essential sandals, these flats are guaranteed to fit seamlessly into the busy lifestyle of the BCBG girl about town.