A diffusion line of the global design house, BCBCMAXAZRIA, BCBGeneration is looked to as the young, contemporary fashion brand that connects with the lifestyle of the cool girls about town. Launched in 2008, lead by creative director Joyce Azria, the collection is made up of easy-to-wear separates, designed to be mixed and matched together, and statement occasion dresses. With a feminine, timeless aesthetic with a dose of toughness, this LA label creates trends that define it's namesake 'BCBG', meaning "good style, good attitude." A BCBGeneration clutch is the perfect accessory for the contemporary-cool woman. The classic, go-with-anything envelope clutch is updated with bold colours and animal prints, while statement box clutches and minaudière styles complete the range.