Launched by designer Max Azria in 1989 after stints in Paris and Los Angeles, BCBGMAXAZRIA is the go-to brand for contemporary-cool separates and statement dresses. Now a globally recognised design house, the brand has introduced diffusion lines including BCBGeneration, a young and contemporary collection created in 2008, spearheaded by Azria's daughter, Joyce Azria. The BCBGeneration woman doesn't follow trends but creates her own, effortlessly teaming quirky prints and flirty silhouettes with statement jewellery pieces and footwear to finish the look. BCBGeneration's collection of stunning bracelets feature graphic designs and lettering, cute charms and statement bangles to complement the style of the BCBGeneration woman, who's youthful radiance shines through to her look.
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