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The idea of Arena began during the 1972 Munich Summer Games, inspired by the historic wins of swimmer Mark Spitz. The brand creator was the son of the Adidas founder and this sports heritage has provided a firm foundation for the establishment of the swimwear company dedicated to aquatic sports that was set up in the 70s, which has now become the performance swimwear brand that we see today. As you might expect from a brand with such sporty inspiration, the looks are about both function and form. The beachwear range from Arena features a selection of bikinis and one-pieces crafted on tech fabrics and featuring a broad selection of graphic prints and colourful finishes.