A mainstay of the fashion industry, Ann Demeulemeester has been bringing an edgy attitude and rock and roll vibe to high fashion since it was launched by its namesake in the 1980s. Fast-forward to the present day and its reputation for ultra cool clothing remains firmly intact. With a minimalist aesthetic defined by the clean lines, monochrome palette and subtle detailing, the label continues to deliver pared-back and directional pieces with each season’s collection. Edgy and subversive, shop its jumpers and expect sheer designs with exposed seams next to masculine overalls and bodycon pieces. In other words, expect the unexpected.