Inspired by the laid-back style of the US, Parisian designer MickaÃ«l Azoulay launched American Vintage in 2005. An immediate favourite of the fashion crowd, the label became known for reworking the simple cotton T-shirt, using luxe fabrics and perfect cuts to create something chic, flattering and timeless. Since then, it has established itself a go-to name for luxe staples and essential basics, infused with the effortless elegance of Parisian style. Understated sophistication defines the label's line of coats, the classic shapes updated in the detailing. Think boxy wool overcoats, trenches and draped jackets in muted tones and colours.