Parsons School of Design graduate Amanda Uprichard launched her eponymous label in 2003 with the aim to dress strong and empowered women. In the ensuing years, the label has become known for creating chic and sophisticated clothing that blends wearable design with a feminine feel. Focusing on easy-to-wear, pull on designs that are practical for everyday life, the label gives its designs a stylish finish through the use of luxurious fabrics and rich colours that have become signatures of the brand. The result is alluring and feminine clothing. From it shorts, expect flattering silhouettes in vibrant shades and prints.