Iconic Italian fashion house Versace, was founded by the late Gianni Versace in 1978. The label soon became synonymous with over the top glamour, decadence and sexiness all banded with its signature Medusa logo.
In 1997, after Gianni’s tragic death, the design reins were passed on to his sister Donatella Versace. Donatella has maintained the brand’s provocative aesthetic but has also added her own personal touch of classic femininity. Versace Jeans embodies all of it’s fashion house’s sexy style but combines it with an easy to wear, everyday aesthetic. Think soft, worn and washed denims, slouchy bombers and geometric print day dresses.