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Menswear label Purple is dedicated to creating premium denim for discerning dressers.

Putting an emphasis on effortless style and simplicity, the label delivers a curated edit of jeans that will fit into day-to-day life with ease. Crafted using the finest fabrics and a special attention to detail, the collection includes a mix of classic and contemporary styles – from slim and straight-leg fits to distressed and ripped designs. Shop the label’s edit now for the ultimate in laid-back cool.