For over half a century, La Perla has never lost its mystique and sensual appeal. The company started in 1954 in Bologna, Italy by Ada Masotti who meticulously designed delicate works of art in the finest corsetry traditions.

These creations were delivered in jewel-lined red velvet cases, inspiring the label’s name. Instilled with a distinct made-in-Italy heritage that demands exceptional quality, the La Perla brand has become synonymous with unbridled femininity, elegance, and sophistication, and now extends to swimwear, nightwear and menswear.