Effy Designer is a series of collections of fine jewellery for those in search of bold, stylish looks. A family-owned business based in New York City for over 30 years, head designer Effy Hematian came to the U.S. in 1979 with his wife, son and a vision. He was driven by a strong desire to share his sense of style and his passion for quality craftsmanship and what began with Effy selling his own jewellery out of a suitcase in New York City has developed into an international renowned jewellery brand loved by fashionistas and celebrities alike. Effy is famous for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design. Vibrant colored gemstones, fine metals and classical styling dominate the every-day wearable Effy designs and bridal designs, with bold, eye-catching and nature inspired cocktail pieces bringing humour and show stopping glamour to an evening look. Effy's one-of-a-kind pieces offer something for everyone and the opportunity to mix and match to create a look that’s all your own.