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This Dad Brand Slayed LFW Street Style

Charlotte Austin

It's time you cleared out your wardrobe to make way for new season styles. But, before you place an order for that Saint Laurent bomber or Burberry trench, you might want to read this first.

Only one brand dominated street style at Men's London Fashion Week this month—Vetements, Yves Salomon or Gosha Rubchinskiy you might think? Wrong. It was The North Face. We'll give you a sec to pick your jaw up off the floor...This beloved by dad brand was spotted on everyone from photographers to fashion bloggers and stranger still, it looked like it was meant to be there. From oversized puffer styles to bright zip-up waterproofs, think high-fashion meets school geography field trip and you're getting warmer. It turns out practicality can be fashionable—who knew?

Wear a padded style with sweatpants, a cuffed beanie and black leather sneakers to get the look, or layer a The North Face waterproof over a logo hoodie and slim-fit denims and you're all set.

Not convinced? Start with one of The North Face's collabs with street-style kings Supreme or Urban Outfitters to get your feet wet before moving onto the normcore classics. And if the thought of asking your dad for his hand-me-downs is a step too far, take a look at the most in demand styles below:

Want to give the whole dad wear thing a go? These are the brands to shop now: